The product includes the following five levels
Core products: the basic services or benefits that customers really buy. Fundamentally speaking, each product is essentially a service provided to solve problems. It is the most basic and important part in the overall concept of the product.
Formal product: refers to the form in which the core product is realized or the specific form to meet the demand of the target market. It consists of five characteristics, including quality, style, characteristics, trademark and packaging.
Expected product: a set of attributes and conditions closely related to the product expected by the buyer during the purchase of the product.
Extended products: refers to the sum of various benefits obtained by customers when purchasing formal products and expected products, including instructions, guarantee, installation, maintenance, delivery, technical training, etc.
Potential product: refers to the existing product, including all additional products, which may develop into the potential state of the future final product. Potential products point out the possible evolution trend and Prospect of existing products.